Bummer
Undies’ may not be the most dazzling clothing item that frequently hits fashion headlines. But Sulay Lavsi wanted to disrupt the ‘drab’ category at home after buying a super-quirky pair in the US, which were bold, fun and comfortable. Coming from a family running a textile business and pursuing a master’s degree in Entrepreneurship & Innovation, he had the chance to research the Indian market thoroughly. The young enthusiast soon realised that only a few branded players dominated the space, leaving customers with limited choices. So, Lavsi launched Bummers to provide the comfort and style that every ‘bum’ needs inside and out.
We believe comfort changes EVERYTHING!
About 3 years ago, we set out on a mission to change the way you feel about your underwear. The way they fit, feel and most importantly your mood when you put them on. To think of it, underwear is the first thing you put on in the morning (unless you’re Superman) and we believe a great day starts with a great pair of undies. It changes everything around you to be saved from the glaring mishap of constantly adjusting your privates in public places.
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