Manetain

A majority of the CG-approved products available in the market at the time weren’t Indian, and hence, while being amazing, they were also too expensive. This was the spark that led to the idea: to make affordable and accessible CG-approved haircare products for everyone in India, without compromising quality and performance.

Thus, Manetain was born! A brand that helps people embrace and “maintain” their natural textured hair! Manetain was launched in 2018 with heat caps. Later, silk and satin accessories were added to the inventory. In 2021, Manetain introduced its first line of haircare products. 

Manetain’s philosophy has always been people over profits. Born out of the curly/wavy community, since its launch, Manetain has received much love and support from its customer base, which has grown in numbers from a few hundred to now thousands and more.