ruwaa

At Nutriah Nourish Private Limited, we believe in leading revolutions that benefit our people and the planet. After witnessing the ambiguity, greenwashing, and misinformation surrounding the personal care industry, we understood the need for a shift in the narrative of how consumers perceive the industry and its products. The outcome of this understanding is the brand ruwaa: an ambitious initiative that champions healthy, natural, and chemical-less products. The brainchild of Mr. Vijaya Gurunatha Sethupathi Kalimuthu and Ms. Jessie Vijay Sethupathi, our vision is to nurture ruwaa into a brand synonymous with the goodness of Mother Nature and her timeless gifts. ‘ruwaa,’ means ‘beauty,’ is a powerful blend of nature and tradition, put together by passionate people, who wish to empower consumers with confidence and vitality.