Turms is a pioneering Indian fashion brand revolutionizing the apparel industry through intelligent clothing technology. Recognized for its appearance on Shark Tank India and supported by brand ambassador MS Dhoni, Turms specializes in high-performance garments designed for the modern lifestyle. Their product range includes T-shirts, shirts, chinos, and sweatshirts engineered with advanced features such as anti-stain, anti-odor, and water-resistant properties. By combining minimalist aesthetics with functional innovation, the brand addresses the everyday challenges of fabric maintenance and comfort. Turms serves over a million customers, offering durable and stylish clothing that remains clean and fresh for longer periods. With a strong emphasis on smart textile technology, Turms continues to redefine how people experience daily wear through cutting-edge design and premium quality materials made for versatility, durability, and lasting performance in various environments.