D2C Brands That Made Waves on Shark Tank India: Season 1

Here are 20 Shark Tank Approved D2C Brands:

1. BluePine Foods

Founder - Aditi Bhutia Madan

About - BluePine Foods is a food startup that creates authentic, high-quality frozen momos and dumplings based on traditional Himalayan recipes. They offer a range of products under brands like Momo Mami and Yangkiez, emphasizing sustainability and natural ingredients without preservatives. Their offerings include various veg and non-veg momos, spring rolls, and sauces, available for direct purchase and wholesale. BluePine Foods has garnered attention and support from Shark Tank investors Ashneer, Vineeta Singh, and Aman Gupta, highlighting their innovative approach and market potential.

2. Heart Up My Sleeves

Founder - Riya Khattar

About - Heart Up My Sleeves offers a variety of detachable sleeves, brooches, capes, cuffs, and tops, allowing customers to update their outfits with ease. The site features new arrivals, best sellers, sales, influencer endorsements, styling videos, and media mentions. They promote their products as essential fashion upgrades for ethnic and Western wear. Heart Up My Sleeves has also received recognition and support from Shark Tank investors Anupam Mittal and Vineeta Singh.

3. TagZ Foods

Founder - Anish Basu Roy, and Sagar Bhalotia

About - TagZ Foods is a company that creates innovative and premium snacks using advanced food technology. Their products are designed to be healthy, tasty, and suitable for active and outdoor lifestyles. TagZ Foods emphasizes sustainability, with a commitment to "never fried, never baked" snacks. They offer various products, including gourmet dips, sweet and savory combos, and gift hampers. The company is active in promoting fit, lit, and snacking activities. TagZ Foods has gained attention and support from Shark Tank investor Ashneer.

4. Peeschute

Founder - Siddhant Tawarawala

About - Peeschute is a company that offers sustainable sanitation solutions, including disposable urine bags for travel, bedridden patients, and workplaces. Their products, endorsed by shark tank investor Aman Gupta, are designed to be hygienic, leak-proof, odorless, and environmentally friendly, solidifying urine instantly and being biodegradable. Peeschute aims to provide convenience and comfort while promoting water conservation and reducing waste. They have received recognition for their innovative solutions in improving public hygiene and gender inclusivity.

5. CosIQ

Founder - Kanika Talwar, and Angad Talwar

About - CosIQ is a company specializing in eco-friendly and sustainable products made from mushrooms. They focus on creating innovative solutions using mycelium, the root structure of mushrooms, for various applications such as packaging, construction materials, and textiles. Their products aim to reduce environmental impact by offering biodegradable and renewable alternatives to traditional materials, supported by shark tank investors Anupam Mittal and Vineeta Singh.

6. Bummer

Founder - Sulay Lavsi

About - Bummer is an Indian company specializing in ultra-soft and comfortable underwear and loungewear for both men and women, supported by shark tank investors Anupam Mittal and Vineeta Singh. They prioritize wearability and individuality with products boasting features like sweatproof technology and anti-odor materials, all while allowing for self-expression through various colorful prints.

7. Skippi Pops

Founder - Ravi, and Anuja Kabra

About - Skippi is a company that sells ice pops, cornsticks, and cream rolls. They say their products are made with 100% natural ingredients and no artificial colors, flavors, sweeteners, or preservatives, ensuring high quality and purity. Their commitment to using RO water further underscores their dedication to product excellence. Supported by all Shark Tank investors Ashneer, Namita Thapar, Anupam Mittal, Vineeta Singh, and Aman Gupta, Skippi offers a delightful array of flavors such as cola, lychee, raspberry, lemon, mango, orange, bubble gum, and guava.

8. Beyond Snack

Founder - Manas Madhu

About - Beyond Snacks is a company that sells banana chips in a variety of flavors including sour cream and onion, peri peri, original, salt and black pepper, and hot and sweet chili. Their banana chips are made with 100% authentic Kerala bananas and are made with real ingredients. They boast that their chips are thin and crispy and there is nothing artificial in them, appealing to Shark Tank investors Ashneer and Aman Gupta.

9. Ariro

Founder - Vasanth Tamilselvan, and Nisha Ramasamy

About - Ariro Toys is a company that sells wooden toys for infants and toddlers, supported by Shark Tank investors Aman Gupta, and Peyush Bansal. They highlight the benefits of using wooden toys and the variety of toys they offer. The toys are made from high-quality materials designed to help children learn and grow.

10. Nuutjob

Founder - Ananya Maloo, and Anushree Maloo

About - Nuutjob is a company specializing in men's intimate hygiene and grooming products. Their focus is on maintaining freshness and comfort "down there" with washes, powders, and deodorant sprays formulated with plant extracts. They offer products that address concerns like chafing, irritation, and odor, all while promoting a healthy pH balance. Nuutjob caters to men who prioritize good hygiene and a feeling of confidence, supported by investments from Shark Tank investors Namita Thapar, Aman Gupta, and Peyush Bansal.

11. Farda

Founder - Chahat Pahuja, and Sanskar Mishra

About - Farda, supported by Shark Tank investors Namita Thapar and Aman Gupta, offers streetwear such as cargo, jackets, oversized t-shirts, and shorts. Farda provides worldwide shipping and multiple payment options. Some of the items Farda sells include the Dawnfest Tee, Astra Shirt, Astra Trousers, Hexa Tee, and 2.5 Sleeveless Exo. Other items include Spiky Belt Attachments, Spiky Shoe Attachments, and The Eye of Farda.

12. Auli Lifestyle

Founder - Aishwarya Biswas

About - Auli Lifestyle offers a range of Ayurvedic skincare and haircare products. Their selection includes moisturizers, gels, face packs, scrubs, face washes, oils, serums, sunscreens, toners, and creams, categorized by skin concerns and types. The brand emphasizes natural and organic ingredients, providing solutions for issues like dullness, hyperpigmentation, acne, anti-aging, and hydration. Endorsed by Shark Tank investor Namita Thapar, they also feature customer reviews, product ratings, and various offers. Auli Lifestyle promotes cruelty-free, non-GMO, and paraben-free products.

13. Bamboo India

Founder - Yogesh Shinde

About - Bamboo India is a company that offers eco-friendly products made from bamboo. Their range includes bamboo toothbrushes, personal care items, corporate gifts, and stationery. Founded in 2016, their mission is to replace plastic products with sustainable bamboo alternatives to reduce waste. They gained significant recognition after appearing on Shark Tank India with investors Ashneer Grover and Anupam Mittal. The company emphasizes its commitment to environmental sustainability and the impact of its products on reducing plastic waste.

14. Beyond Water

Founder - Devang Singhania, and Shachi Singhania

About - Beyond Water offers water enhancers that are free of artificial sweeteners. Products include vitamins, electrolytes, cocktail mixes, iced teas, garnishes, and various combos. The site highlights the customizable taste, sugar-free formulations, and health benefits of their products. Shark Tank investors Namita Thapar and Aman Gupta support the company's mission. Customers can explore the full range of products, read about the company, and place orders directly on the site.

15. Let’s Try

Founder - Nitin Vinod Kalra

About - Let's Try is an online store offering a variety of healthy snacks, including cookies, namkeen, traditional snacks, chips, roasted snacks, and party mixes. Their products are marketed as free from refined flour, white sugar, palm oil, and trans fats, and are made with wholesome ingredients. They emphasize health benefits such as high fiber, no cholesterol, and high protein content. The website also offers combo deals and features various collections tailored to different tastes and preferences, endorsed by Shark Tank investors Anupam Mittal and Aman Gupta.

16. Get-A-Way

Founder - Jash Shah, and Pashmi Shah

About - Get-A-Way Healthy Desserts offers a variety of premium, health-conscious desserts. Their product lineup includes high-protein ice creams, keto-friendly options, vegan treats, low-calorie offerings, and more. The company emphasizes no-compromise desserts that are both tasty and healthy, and they provide delivery in select Indian cities. Notable partnerships include Bollywood actress Malaika Arora, as well as Shark Tank investors Ashneer, Vineeta Singh, and Aman Gupta, who support their mission of providing guilt-free indulgences.

17. The Quirky Naari

Founder - Malvica Saxena

About - The Quirky Naari is an online store specializing in unique, hand-painted shoes for women, men, and kids. Their collection includes sneakers, slip-ons, quirky heels, flats, and oversized T-shirts. The brand focuses on creativity and self-expression, offering bold designs and customized options. They emphasize quality and customer satisfaction, showcased through positive testimonials, attracting attention from Shark Tank investors Anupam Mittal and Vineeta Singh.

18. Hair Originals

Founder - Jitendra Sharma

About - HairOriginals is a company specializing in premium human hair extensions and wigs. They offer a range of high-quality hair products designed to enhance the natural beauty of their customers. Their offerings include various types of hair extensions, such as clip-ins, tape-ins, and sew-ins, as well as a selection of wigs. HairOriginals prides itself on using ethically sourced human hair to create products that are durable, natural-looking, and versatile, attracting the attention of Shark Tank investors Ashneer, Anupam Mittal, and Peyush Bansal.

19. The Sass Bar

Founder - Rishika Nayak Shetty

About - The Sass Bar is a unique bakery specializing in customizable treats and experiences. They offer a variety of desserts, such as cakes, cookies, and brownies, which can be personalized with different colors, flavors, and designs. The bakery also hosts events and workshops, providing a fun and interactive way for customers to engage with baking and decorating, supported by Shark Tank investors Anupam Mittal and Ghazal Alagh.

20. Humpy Farms

Founder - Jaywant Patil

About - Humpy Farms is an Indian company specializing in organic daily essentials and A2 milk products. Their offerings include A2 milk, dairy products, cold-pressed oils, desi cow ghee, healthy bread, natural honey, salts, sweeteners, and a variety of organic staples like dals, dry fruits, flour, masala, spices, millets, rice, and seeds. The company emphasizes sustainable, climate-smart farming practices and uses environmentally-friendly packaging. Humpy Farms also features a traceability system to ensure product quality and transparency.